Here is a fabulous outreach strategy: teaming up with the craft beer industry.

The Bostonian Society, which, among other things, preserves Boston’s Old State House, invited the Blue Hills Brewery to conduct a beer tasting in that historic building.

Via bostonhistory.org:

Come to the Old State House to taste beer, hear talks about pubs and drinking in the 18th century and listen to Master Brewers speak about their craft. Each admission includes 3 beer tokens.

In so doing, they grab the attention of the craft brew community, who love to taste beer and hear about its production and history (for proof, check out a local brewery’s tour). The beer will draw an audience, and the Bostonian Society gets the chance to convert these beer-lovers into historical preservation supporters with a modest presentation on beer in early American history.

This seems like a winner, and I hope it catches on with more organizations. Beer, wine, and spirits all have a rich history that people would love to hear, especially while drinking.

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